Search Engine Optimization (SEO): Make Sure Customers Can Find Your Business Online
If you choose a package that includes SEO, Lucki Media will follow best practices to make sure your website is ranked on page 1. Normally, we start seeing results in 60-90 days, but each industry and market is different and results can vary. We utilize both on-page and off-page SEO strategies. On-page strategies include optimizing content and meta tags among others. Off-page strategies include establishing your directory listings (50+), making sure your business shows up in Google Maps, analyzing any social media efforts, and reputation monitoring and consultation. Search engines look at over 200 different factors to decide where your website is going to rank in search results. Search engines aim to provide the most relevant, up-to-date information available to searchers. Results that are geographically close to your physical location are seen (by search engines) as more relevant with regard to answering an immediate need or question relating to your products or services. Lucki Media uses a phased approach aimed at addressing several high-priority ranking factors. There may be times we will need your input and help. All websites are different and will require personalized steps to increase rankings, but the phases listed below are a typical course of action.
We start with keyword selection
Keyword selection is research based. We consider what consumers are most likely to search, along with competition in your market to increase your rankings in search engines’ result pages.
Phase 1 • Needs Assessment • Keyword Research • Keyword Analysis • Market Competition Analysis • Keyword Selection • Directory Submissions • Domain Validation (as needed) • Add Google Analytics • Add Google Webmaster Tools • Claim (or enhance) Google Places Listing
Phase 2 • Optimization of Meta Tags • Optimization of Content • Correction of Deceptive Practices (as needed) • Site Infrastructure Improvements (as needed) • Inbound Link Analysis • Conﬁrm Consistent Business Listings • Google Review Strategies
Phase 3 • Secondary Page Meta Tag Optimization • Secondary Page Content Optimization • Merge Duplicate Business Listings (as needed) • Broken Link Assessment & Correction (as needed) • Content Recommendations • Further Integration of Web Presence into Site • Analysis and Recommendations for Social Media Proﬁles and Management
Rinse and repeat! Every month we utilize a number of the above tactics to get your site ranking for relevant keywords.
Business Directory Listings
We work with a platform that allows us to publish a fully optimized profile for your business in 50+ leading online directories (Yelp, SuperPages, CitySearch, WhitePages, etc.). These listings can be immensely useful if you’ve moved locations recently or changed contact information, as old information may be listed on the web. These directory listings are useful even if you haven’t moved! Search engines scour the web looking for your business information. The more places your business information is listed and the more consistent those listings are with all of the other places search engines see your information (your website, social media, business databases), the more authority your business and website will have. This becomes a huge asset for SEO as it supports and validates all of our other online marketing efforts.