What is 360° Product Images for Google Shopping?

Google Shopping 360° Product Images is a program for Manufacturers to generate and display high quality, 360° Product Images on Google Shopping and Google Product Listing Ads (PLAs). After a manufacturer sets up a Google Shopping 360° Product Images account, they can start shipping items for 360° Product Images generation. 360° Product Images may include 3D models, which are available for certain products. If there are merchants selling these items on Google Shopping, the images will appear with a list of available retailers.

You can use your Google Shopping 360° Product Images account to manage your product feed and shipments to Google for use in the Google Shopping 360° Product Images program. Your account allows you to upload product feeds, create shipments to send items to Google to generate 360° Product Images, and review the status of previously shipped items.

Please note that only Manufacturers can set up a a Google Shopping 360° Product Images account. If you are a retailer and would like to list items for sale on Google Shopping, please set up an account via Merchant Center.

At this time, the Google Shopping 360° Product Images program is currently only available for items listed on Google Shopping in the United States. Please note that all of the items in your feed must comply with our Google Shopping policies, and they must follow these guidelines for successful generation of 360° Product Images.

What is Google Shopping?

Google Shopping allows shoppers to quickly and easily find your product listings on Google. Google Shopping offers sellers the following advantages:

Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
Control your product information. With Google Shopping, you can improve the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.
Google Shopping is currently available in the US, UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Spain, Switzerland, and Czech Republic. The 360° Product Images for Google Shopping program is currently only available for items listed on Google Shopping in the United States.

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